Brian “i.b4.a” Hutton
is a black creative who is from Jackson, MS but now resides in Atlanta, GA. He is the Founder and Creative Director at In’jēnyes (pronounced ingenious), an up-and-coming streetwear brand that focuses on encouraging people to be their authentic selves.
In the summer of 2020, Brian decided that he didn’t want to have any regrets with life when he became elderly. He took advantage of the of the COVID shutdown and made his debut into entrepreneurship. He stated that he noticed a trend of people relying on social media as entertainment which led to many feeling dejected with their appearance and lifestyle. Being able to relate, Brian wanted to remind people that God created them to be one-of-one’s. With everything being shut down and having to work from home, he noticed the positive effects of getting dressed up just to stay in doors. “Coach Prime said it best, ‘when you look good, you feel good. And when you feel good, you play good.’” That statement motivates him to create products that make people feel good about themselves.
Seeing people get excited for new releases, or creative stories of how his products make people feel is constant fuel to his fire. Brian encourages people to feel good through style, art, and fashion. He is an advocate for loving yourself first even if that means you have to challenge the status quo. He ended the interview with these words of wisdom. “Trends come and go, but originality never goes out of style. Be your authentic self. ”